Labels are important, because it defines a product. Companies invest a lot in how they want to label their product. Labels are responsible for attracting attention, conveying key information and finally connecting with a customer.
We are going to talk about Self-Adhesive Labels
When a customer first sees your product, it is the label that creates the first impression. Like they say, the first impression lasts forever, so it does in this case too. Thus, it is very important to decide how your label looks, how it feels, what information does it have.
There is a big market for labels, and the most popular type of label is self-adhesive paper. Self-adhesive labels are also known as pressure-sensitive labels or PSL. They are the most popular way to label products. They do not require any heat to activate the glue to paste them, nor do they need any solvent for their application. Pressure-sensitive labels can be applied with just a little pressure. You can stick them with your hand or use label dispenser machine. The machine technique is fast and more suited if you have a big setup.
How are Self-Adhesive Labels made
They can be custom-made according to the requirements. The main label material could be film, foil, and even paper. It depends on how you want the texture of your label. Self-adhesive labels can be made in all shapes and sizes.
These labels have a big market of their own as their consumers are all kinds of industries. The food and beverage industry uses these kinds of labels the most. You can go right now and look up in your kitchen, and it will not take you a second to find a self-adhesive label. Almost every food item and every beverage have got a pressure-sensitive label. Gone are the days when having labels on your product was a difficult task.
Not just the food and beverage industry, you can find self-adhesive/pressure-sensitive labels being used on many other kinds of products. Self-adhesive labels are also used in the pharmaceutical industry, the healthcare industry, the cosmetics industry, and many other markets like textile, the paint industry, etc.
There are various things that you need to keep in mind when figuring out how you want your pressure-sensitive label.
The face label material of your label is the most important thing. The look, the texture, the feel, everything depends on the label material. The label’s price also depends greatly on the choice of the face material. You can choose from paper, metal foil, and even certain types of films. Paper is a popular choice as it is cheap, but there are different kinds of paper as well. Thus, you have a lot of options. If you choose your face material to be a film, that means your priority is the durability of the label. The most premium look is achieved by foils. This gives a metallic look to the label, and your product will stand out among every other product.
This depends on the label material. Adhesives are also chosen to keep in mind the kind of packaging you want. If your product is to be in an environment where people are always picking it up, and the product might face a lot of contacts, then you might want to choose a strong adhesive. The environment also matters. If there is moisture where your product is supposed to be placed, you will need a specialty -adhesive. For coupons and tickets, you might use temporary adhesives.
The coat of finish is what makes the label stand out. So, it is very important to choose the finish wisely. You must keep in my mind the kind of product you have and what kind of customers you want to attract. There can be three different kinds of finish. Matte, glossy, and semi-glossy finish. Matte feels premium and is non-reflecting. It gives your product a premium feel. On the other hand, the glossy finish is bright and reflective. Semi-glossy is the mix of the two types of finish.
There might be a question in your mind that why should you use self-adhesive or, as some people call it to pressure-sensitive labels at all?
It has many advantages, and the following are some.
These labels save a lot of time due to their ease of application. Pressure-sensitive labels do not need any glue or solvent to be applied to the products. They just need a little pressure while sticking it to the desired object.
Machine technique saves a lot of time as there is no need to make one product go multiple times through the machine. Self-adhesive labels can stick to your product in just one go. At higher rates, this saves a lot of time; it is almost two times faster.
Self-adhesive labels can be applied manually as well. This makes them perfect for small business owners. You just need to paste these labels like a sticker, and you are good to go. It not only saves time but also saves a lot of effort.
Self-adhesive labels save you a lot of money. You do not need any glue to get these labels on your product, and at the same time, their advantage of saving time also saves you on your bills by making your machines run less.
Compared to the glue labelling system, the whole setup of self-adhesive labels can reduce your cost to half. And the option to apply these stickers manually can cut down all the expenses of a machine system.
There is a reason self-adhesive labels are widely used in the beverage industry. It is because that they last long. The label material is very durable. It can sustain the extensive handling of beverage bottles. The label paper can also stay in good condition for a very long time.
The label does not peel off easily. It stays on the surface for a long time. You don’t need to worry even if your product is placed in an environment with moisture or wetness. These labels can stand almost every possible condition a product can be in; you just need to be careful of your choice of label material and -adhesive.
Self -adhesive label’s easy application is their most important benefit. This is the reason behind timesaving and cost reduction as well. The manual application is also very easy. There are also automatic machines available that reduce the effort to almost zero and save a lot of time. Machines are usually used by big industries, and this makes their work a hundred times more efficient.
Self-adhesive labels can be applied to any kind of surface easily. This makes them versatile as well. No matter what kind of product you have, you can choose the label material that suits your needs. These labels can be customized to a great extent, from their material to their size and shape. You can choose every single thing that goes the best with your product.
Self-adhesive labels can be made from many different kinds of label materials. This enables them to make your product look as attractive as possible. You can have a glossy finish, a matte finish, and even a semi-glossy finish if you want something between matte and glossy.
The liberty you have with these labels is immense. Digital printing makes it possible to have any kind of design on the label and make them eye-catching. Self-adhesive labels play a major role in attracting customers, and they carry a lot of importance as a marketing tool.
Self-adhesive or pressure-sensitive labels are used by many manufacturers. It might be hard for you to find a product without a self-adhesive label on it. Their popularity is enough evidence to establish their importance.