Labeling is an art that not only attracts your client to like your product better but also delivers information about your product to laymen. No product deserves a bland label, thus labeling industry amps up the game to do half of the marketing using the attractive labels. The nutritional information and health warnings on the labels specifically grab buyers’ attention. Like any other product, choosing the right label for bottles is equally important. It is the sight of the product that appeals to the client before him tasting or using it.
Deliver better quality
Making good bottle labels comes with its challenges to deliver better quality. Temperature, adherence, and material handling are the factors that need to be considered before opting for a suitable label. Deciding between cut-to-size and roll design for the label holds the importance to pique the attention of emptor. The former is used by small business companies when the budget is low. Its application is simple and requires less manpower. Roll labels come with the ease of automatic application and with a variety of shapes and sizes.
Bottle label material
The material of bottle labels varies from white glossy labels to shiny foil labels, as per requirement. Shiny Foil labels are used to give a more high-end look to your bottles and bring the product to the attention of the client. In such labels, UV coating or lamination is done to prevent the damage caused by water. However, in case of prolonged exposure to moisture, label damage can occur. To get a no-label look for your bottle, you must go for clear transparent labels, as they look chic and are durable. If you want a 3D illusion, clear transparent labels can easily create the required look when used in layers. With the above-mentioned pros, here come the cons of using such labels as they are a little uneconomical and require a machine applicator. In the food and beverage industry, white glossy labels are extensively used. Semi-gloss paper or white films can be used for this type of labelling. In this case, laminate is used to avoid any wear and tear. White glossy labels are very cost-effective and thus are popular in demand.
Not only the label’s design but also the material of the bottle marks its importance in deciding the final application of the label and the look of the bottle. The thin surfaced bottles destroy the finishing of the label application. The bottle molds also affect the bottle quality as the uneven mold can create the bubbling effect which ultimately affects the quality. The right applicator for the job is necessary as well, where you have to check if the applicator can apply the label of your choice. The other problem causing factor is the shape of the bottle. If the client goes for a shape that has more corners and sharp edges, it is more likely that the tearing issue will affect the quality of the label application. Other than that, the choice of the right adhesive is very important, considering in mind the environment where the bottle is kept for storage. The surface finishing of the bottle label also impacts the final look of the bottle. Deciding between glossy and matte finish matters. The matte finish gives a frosted appearance that makes the bottle look striking. On the other hand, glossy finishing gives photo-quality results.
Apply labels to the bottle
To avoid any wearing and tearing of the labels it’s important to know how to fix them in the first place. The bulges that forms on the label, this occurs when the size of the label does not suit the diameter of the bottle. This problem can be fixed by picking a right-sized label for your bottle and apply labels with dispenser. Label tearing is another issue that arises because of the dislodging of the label. This issue can simply be avoided by using repositionable adhesive. In cold conditions, the labels tend to curl giving the label an overall unappealing look. Not allowing your labels to settle may also cause the curling of labels. This issue can be resolved by preparing the screen of the container and using a good adhesive. Last but not the least, label wrinkling is when the ridges happen to appear in the label, the underlying cause may be the wrong material of the label and can be fixed by using the right one. Please have a look on the label dispenser for more information.
Labelling your product with quality
The bottle labelling is crucial for the advertisement of the product in the right way. According to a study, good labels attract a good deal of customers for a product. Adding a company’s information like a mailing address or contact information on the label is also important. The attributes written on the labels convincing the clients to buy the products were seen using eye-tracking. In the era of high competition in the market labelling your product with quality material and providing the right attributes of your product will undoubtedly set the bar of the product high.