Inkjet label printer

Inkjet Label Printing Market Trends

Inkjet label printing is booming due to new trends in packaging production. Increasing numbers of titles, meeting deadlines and working with shorter runs are increasing the popularity of the technique for quality labelling of goods. This is why we can observe that popular manufacturers of inkjet printing equipment regularly add new models to their line of label printers.

The main types of Inkjet Labels

  • Primary labels or labels help advertise and sell a product. They increase the appeal of the product in the eyes of the potential buyer, so it is important that the quality of the labels and stickers is high.
  • Secondary labels serve an informational purpose, so most often they are instructions, product composition, uses, announcements or warnings. The colors and print quality are not as important here; the priority is the durability of the print.
  • Both first and second labels can be self-adhesive. They usually come in rolls and differ in size and type of adhesive liner.

It is worth saying that previously the wet adhesive for fixing labels was popular. Today the basic share of the segment is occupied by self-adhesive materials which are more convenient in use.

Statistics from the world of printing on labels

Experts and analysts predict that the label market will grow to almost 4 billion/m² in 2023.
The trend today is to reduce print runs, get the job done more quickly, and choose materials that are as user-friendly as possible. That’s why most new label printers include options that provide individual adjustment of printing modes and tools for personalizing printed materials. Also gaining in popularity are printers with the option of printing hidden characters, which provides additional security.
According to analysts, inkjet label printers are expected to expand rapidly.